Simplifying the Equation of Podcasting Success | Author Larry Roberts on SAFETY DOC EPISODE #66

PODCAST-Simplifying the Equation of Podcasting Success… “When I started podcasting, I read so many different books and watched so many different videos that I ended up confused and overwhelmed to the point that I went out and bought equipment that I still haven’t even used! It’s outdated tech. Don’t tell my wife. She still thinks I’m going to use it.” (Larry Roberts, author of 1+1 = Podcast & host of the Readily Random Podcast).

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In his best-selling 2018 book, 1+1 = Podcast, Larry covers the podcasting basics in a clear non-technical, non-jargonal manner just like he was having a conversation with you. He ditches the stuffy Times New Roman font and presents answers for exactly what is needed to get started with a high-quality sounding, low cost or even FREE podcasting solution.


Podcasting books are convergent, technical, preachy and also prescriptive of the elusive “way” to be a “star” podcaster. Don’t fall for the hype. Instead, Larry shows you how to conduct reconnaissance of the podcast landscape and pauses with introspective questions that identify your “comfort zone” as you enter this exciting territory rife with open, unexplored spaces. Remember, podcasting has only been around for less than a decade! Let’s be honest, podcasting involves work – but at the same time It’s empowering, it’s talk therapy, and it’s not constrained by advertisers and regulators. Don’t go bananas on the Internet, but a podcaster can do things a mainstream reporter would never be allowed to do!


Podcasts with guests typically outperform shows that don’t have guests. David recalls his newbie podcaster days of asking friends, neighbors and coworkers to be on his show. It was harder to find unfamiliar guests. Larry acknowledges and solves the “guest barrier” in his book by demonstrating a svelte technique of searching for authors that sell their publications on Amazon. Hey, have a cool topic you want to talk about? In a few clicks, you can discover authors on Amazon that have published books in that genre – and most of those folks post bios and links to their related works – awesome! Larry’s book even has a concise template narrative you can use to invite a guest to be on your show.


Analytics matter, but it also takes time and episodes for listeners to get to know you and your show. Focus on promoting your show. An awesome episode might be downloaded 15 times if you only shared it one time at night on Twitter. Right? Larry helps David consider options for expanding his show’s presence on social media platforms while being vigilant of personal privacy. How do you foster a well-rounded social media campaign to promote your show? Larry answers that question during this episode.


I began my podcast with my webcam’s built-in microphone. My audio quality took a leap when I purchased a USB microphone – and crept into the professional tier with an XLR microphone. USB/XLR/GAIN = intimidating. It can be – and Larry removes the anxiety as he makes a few terrific suggestions for easy-to-learn hardware and software that won’t fry your budget. David and Larry concurred that persons new to podcasting might assume that good audio is magically rendered in post-production. In other words, as long as you get “any” recording, you can “fix” it with software. That’s a myth. Start by following Larry’s advice and you won’t end up scrapping your first round of shows due to avoidable technical flaws.


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Learn More About This Episode’s Guest

Larry Roberts on Amazon